RACE FACE AND CYCLES LAMBERT PARTNERSHIP

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SOURCE: PINKBIKE/CYCLES LAMBERT/ RACEFACE

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Race Face and Cycles Lambert are pleased to announce their exclusive distribution partnership, making Race Face’s hard and soft goods available to bike dealers across Canada.

The 2007 hard good line will be available for ordering at the beginning of August. In addition, dealers can order all of Race Face’s 2008 hard and soft goods at the upcoming booking season. Race Face products will be shown at ExpoCycle, from September 9-11 at Cycles Lambert’s booth (#100).

Race Face, based near the North Shore mountains just a short drive from Vancouver, has built a worldwide and enviable reputation as a designer of high-performance cycling gear and clothing, particularly for hard-core freestyle, downhill and X-country riders. Road enthusiasts will also salivate over Race Face’s new road line, a testament of the company’s commitment to all bikers.

This exclusive distribution partnership will enable Cycles Lambert to provide and service the entire spectrum of Race Face products, from British Columbia to Newfoundland.

“Cycles Lambert was the natural choice for us,” said Chris Tutton, Vice-President of Sales at Race Face. “They are committed to dealers nationwide and have a best-in-class infrastructure to support a wide network of clients. Their service is unparalleled, and both dealers and riders will benefit from this partnership.”

“We equate Race Face with innovative design and driving the envelope on every aspect of cycling,” said André Trudeau, Director of Product and Purchasing for Cycles Lambert. “More than just product, they live and die for the bike—just like we do.”

About Race Face:
Race Face designs and tests its line of high performance products to excel in all types of riding environments. Their component line spans seven product categories, six component families and is sold in over 40 countries worldwide. Their line of performance cycling apparel is worn by a discerning group of riders who value function as well as fashion.

Race Face sponsors a team of internationally recognized athletes and is the creator and driving force behind the Ultimate Freeride and Ultimate XC Challenges. Race Face sponsors various mountain bike films and events such as the New World Disorder series of Freeride films. Race Face is also a proud sponsor of the Whistler Mountain Bike Park – the world’s premiere lift-accessed mountain bike park. For more information: www.raceface.com

About Cycles Lambert:
Cycles Lambert is the first pan-Canadian supplier of world-class parts and accessories for the biking industry. The company distributes over 15 000 parts and accessories to more than 1500 retailers across the country. Cycles Lambert has offices in Quebec and Calgary, and employs over 100 people who have bike in their blood. For more information: www.cycleslambert.com

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